iron Interactive, which has traditionally focused on the development and design of innovative, skill-based, interactive games in the virtual sports arena, will be exhibiting at ICE 2008 to launch new virtual sports products targeting the retail betting industry. In so doing, the company will benefit directly from operators visiting the co-located ICEi remote gaming show.
Business Development Director Steven Spartinos described ICE 2008 as “an ideal launch platform considering the extensive and growing audience visiting the show”.
He explained: “Our focus has been on developing software for the interactive skill-based gaming industry with a primary focus on virtual horse racing. We have deployed our software on our proprietary websites as well as offering it to online partners on a white label basis. Developing virtual sports content for the betting industry is an extension of this business and one which we look forward to showcasing at ICE 2008.”
Spartinos concluded: “We are hoping ICE 2008 creates additional awareness for our products in the industry as well as allowing us to network with potential clients.”
The show will take place at Earls Court next January 22-24, in London.