International edition
June 24, 2021

Which is one of the biggest single markets in the world for entertainment products

Italian largest betting firm set to enter Indian market

(India).- Armed with their latest acquisition of Nextra International, the promoters of London-based boutique investment bank-Euromax Capital, Subodh Narian Agrawal and Darshan Desai, along with Italian billionaire dealmaker, Alessandro Benedetti, are planning to introduce Nextra's entertainment products in India.

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extra, which is one of the largest gaming companies in the world, claims to be the only major gaming company with a full-fledged onshore presence, functioning under authorised licences. Nextra also has major plans for India which is one of the biggest single markets in the world for entertainment products.

Darshan Desai, managing director, Euromax Capital said: "India is the next frontier for leisure products. Nextra with its Indian alliances and strong understanding of Indian sensibilities, is best positioned to replicate its strong European presence and robust business model. Nextra combines two growth industries into one unique business model. Entertainment and prepaid business. The key drivers supporting our business model for India are the surge in middle class disposable incomes coupled with increasing aspirational spending. I'm confident that we will revolutionise the entertainment and leisure sector."

Nextra has positioned itself as the major sports betting operator in Italy by launching its own bookmaker, operating through pre-paid cards distributed on its network and in a single year.

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