International edition
September 25, 2020

The event to be held at Earls Court, on January 22-24

ICE London prepares for its biggest edition next January

(UK).- The size and scale of the 2008 International Casino Exhibition will outstrip all previous shows by some considerable measure, offering visitors a wider selection of new products and ideas than ever before, as the London Show continues to break all records.


pening its Earls Court doors to the international industry on 22-24 January, ICE - together with its remote gaming ICEi contingent - will feature at least 266 exhibiting companies over 16,000 sqm of floor space.

“These figures represent just the confirmed list of exhibitors at the start of December, and the final tallies could well be higher,” explained Clarion Gaming sales manager, Emma Green. “Put into context, the final numbers for the 2007 show were 209 exhibitors and just over 14,000 sqm, so visitors can expect to see around 27 per cent more in January, in terms of different suppliers, and an additional 15 per cent of products and systems.”

Expansion has been achieved across two fronts: firstly, no fewer than 79 companies are scheduled to exhibit on the ICE floor for the first time, bringing with them a plethora of new products, services, systems and ideas not previously seen at the London Show; secondly, of the 187 returning exhibitors, just over half (99) have opted to increase their floor space.

This year's ‘big league' comprises a top ten of Novomatic-Austrian Gaming Industries, IGT-Europe, WMS Gaming, TCS John Huxley, Atronic International, Aristocrat Technologies Europe, Fair Play, Informatica Franco, Amatic Industries/Genesis Games and Apex Gaming Technology.

Also demanding high levels of attention with stands in excess of 150 sqm are Tranchant Gaming Technology, Gold Club, Alfastreet-Pockaj, Progressive Gaming International, Elektroncek, Gaming Partners International, Unidesa Gaming & Systems, Abbiati Casino Equipment, Bally Technologies, Ainsworth Game Technology, Konami Gaming and Carat Technology. These are joined by a further 19 companies with 100 sqm-plus displays.

With 79 first-time exhibitors, there'll be plenty of new names to take in on the Earls Court floor, but standing out amongst the ‘newbie' crowd with maiden displays over 50sqm will be Odrex (Ukraine), Cashpoint Sportwetten (Austria), Sleic (Spain), G Planet (Slovenia), Gamesystem (Poland), Astro Corp (Taiwan), Global Zitro (Spain) and DLV (Latvia).

With around 100 exhibitors aiming to make bigger waves with larger stands at ICE 2008, a number really stand out as pushing the boundaries in more ways than one. WMS Gaming is growing by 112 per cent to 456sqm. Gold Club is also doubling up to 240sqm while fellow Slovenians Carat Technology are increasing their pitch year-on-year by 212 per cent to 156sqm.

Fair Play, TCS John Huxley, JCM American, Konami Gaming, Apex Gaming Technology, IGT Europe, Tranchant Gaming Technology, ICIT, BetStone, A Bet A Technology and Royce & Bach complete the line-up of heavyweight growers adding to their already burgeoning displays.

A strong international mix awaits all visitors to ICE 2008, with exhibitors drawn from over 40 countries bringing with them products and games suitable for every jurisdiction and gaming discipline. In addition to a third of the exhibitor roster based in the UK, strong representations come from the USA (21 exhibitors), Slovenia (13), Austria and Spain (10 each), Taiwan (9), Canada, Germany, Italy and Malta (8 each), Netherlands (7), Sweden (6) and France (5).

At show, bars dedicated to the international casino and remote gaming sectors and a hi-tech business lounge will provide locations for operators to mix business, pleasure and compare notes on the latest developments across worldwide jurisdictions. Out of hours, there'll be the popular ICEi Party, ‘Breaking the ICE' (Tuesday 23rd January), the inaugural ICE Party, ‘After Dark' (Wednesday 23rd) and the British Casino Association's Casino Ball (Thursday 24th).

Summarising the attraction of ICE, Clarion Gaming's head of exhibitions, Karen Cooke said: “Thanks to the continued support and bold strides made by our exhibitors, old and new, ICE continues to go from strength to strength. As a result, ICE 2008 will stage the most dazzling display of new equipment, presenting operators everywhere with new opportunities for growth. We look forward to welcoming the many thousands of visitors from over 100 nations in January.”

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