International edition
September 18, 2020

Courtney Muller, Group Vice President at Reed Exhibitions

"G2E broke a record this year with attendance and international reach"

(Exclusive Yogonet.com from US).- After G2E 2007, recently held in Las Vegas, Courtney Muller, Group Vice President at Reed Exhibitions, organizer of the show, made a balance of the event - which counted with the assistance of a total of 30,000 people from 112 countries- and also anticipated the characteristics of future G2E Asia.

W

hat is the balance of G2E 2007? Do you see any significant differences compared to last year?

We are very pleased with the results for 2007 - to date we have received very positive feedback from all of our customers including attendees, exhibitors and those who attended the conference. The bottom line is, if our customers are happy then we are happy!

As far as significant differences from 2006 we know that the first day of the show was the busiest, most well-attended day of any G2E ever. Attendance on the first day was up almost 30% over the first day attendance in 2006. This is great to see and we will work hard to continue this trend.

Also, based on feedback from those who attended the conference the content this year was stronger than its ever been. New tracks including Player's Clubs and Incentives, Corporate Social Responsibility and Human Resources all did extremely well. Additionally, our new Signature Series sessions for each track also did well. Probably the biggest home-run was the MIT Blackjack Team panel - it was fascinating and standing room only!

This year it was presented the Leadership Academy. What can you comment about that?

We were very pleased to offer the Leadership Academy to the Gaming Industry- we had almost 100 people in attendance and the feedback we received from those in attendance was all very positive. We do plan to continue with the Leadership Academy in 2008 and look forward to working once again with Tracom to bring this training to the industry.

What are the final numbers regarding the total amount of exhibitors and visitors, sqm of exhibition and countries represented?

The show broke a record this year with attendance and international reach. More than 30,000 people attended G2E from 112 countries. In the past we've had attendees from 104 countries. The show was 30,658 sqm with 750 exhibiting companies hailing from 30 countries.

Which do you think were the most important technology development or improvement released during G2E?

I would say the development of server based gaming. We had three sessions on it and now it's gone beyond the hypothetical and entered the probable mode. Slot companies have a better idea how they'll develop the systems and operators have a better understanding of how they'll use the technology. It will literally transform the gaming floor. This was definitely the talk of the show.....

As the organizer of G2E Asia, what can you comment in advance of the show?

We are extremely excited about G2E Asia! While I haven't seen it yet myself members of my team have and tell me that the new Venetian property is absolutely amazing. We are so excited to have this venue as the backdrop for G2E Asia.

What you will see at G2E Asia is a show floor that will be four times the size of the event in 2007 - close to 9,290 sqm of exhibit space and 200 exhibiting companies. The show floor will feature and I-Gaming Pavilion sponsored by I-Gaming Business Magazine as well as many international pavilions from Asian countries as well as the UK.

The G2E Asia conference will be stellar next year and we will once again be working with Goldman Sachs to offer an Investment Forum track on the first day of the conference.

Other tracks will include: Emerging Asian Jurisdictions (Gaming updates, issues and regulations from new markets across Asia), Gaming Floor, Macau Updates, issues, regulations and best practices from the region.

It also includes: Marketing Players Clubs, loyalty, branding and techniques, NCRG at G2E, Developed by the National Center for Responsible Gaming to educate attendees on responsible gaming resources and best practices, as well as offer updates on research in the field and Security & Surveillance (Safety and anti-fraud education). Finally, Wild Card and a catch-all category for topics not particular to other tracks including non-gaming amenities, research, entertainment, design & décor, finance and more.

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