International edition
September 18, 2021

Replacing Ben Fried

Betfair appoints new poker chief

(UK).- Online gambling group Betfair has announced the appointment of industry veteran Bruce Stubbs as its Director of Poker with immediate effect. “This appointment is further evidence that we are taking our online poker business very seriously,” said Niall Wass, Managing Director for Betfair.


eplacing Ben Fried who is to remain with the company as Head of Poker for Great Britain and Ireland, Malta-licensed Betfair stated that Stubbs joined the company from its infancy almost four years ago.

“Bruce has an impressive pedigree in the space and has already proven that he can deliver results. We look forward to feeling his impact on the development of our poker strategy.”

Stubbs' most recent role was that of Project Manager on Betfair's behalf for the World Series of Poker Europe, where he played a key role in the tournament's success. He was also involved in the behind-the-scenes activity in securing Betfair Poker's high-profile sponsorship of 19-year-old Norwegian poker prodigy Annette Obrestad. “Betfair is a unique organisation that I have admired for some time,” said Stubbs.

“The brand values that Betfair extols fit with my personal views on how an online gaming site should operate and I think that they put Betfair in a unique position to become a major player in the online poker sector.”

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