International edition
September 16, 2021

With companies Game Guardian SBG, Certicom and Dayton

Bally signed strategic partnerships to build on "The Networked Floor of The Future"

(US).- Bally Technologies formalized relationships with a variety of leading technology companies leading up to current Global Gaming Expo (G2E) trade show in Las Vegas to showcase the concept of open architecture while building best-of-breed solutions into its vision of "The Networked Floor Of The Future."


These partnerships will provide our customers with a variety of leading technologies, seamlessly integrated with Bally’s already-formidable gaming and systems product lines, to provide solutions for our customers that are cost effective, easy to use and proven in the market today," said Bruce Rowe, Senior VP of Strategy and Business Development for Bally.

In addition to its previously announced acquisition of Business Intelligence Data Visualization technology from Compudigm International, Bally has also entered into agreements with Game Guardian SBG (Server Based Gaming) security platform from Mississauga, Ontario-based Certicom, global leader in Elliptic Curve Cryptography (ECC), which has been adopted by the National Security Agency (NSA) for government communications and provides the most security per bit of any known public-key scheme.

The Game Guardian SBG platform will be integrated into Bally Technologies’ growing line of server-gaming solutions, allowing the company to perform security operations and complex authentication demands in only a fraction of the time of other commonly used security schemes.

Bally and Dayton, Ohio-based Teradata Corporation, have formalized a Preferred Software Partnership that will strengthen the new Bally Business Intelligence solution by offering technology running on top of the Teradata Warehouse.

Mutual customers will benefit from optimized game operations and will be able to better analyze and manage customer behavior, develop robust marketing strategies and gain new insight into the overall profitability of the business.

At G2E, Bally debuts TournaMaker, a revolutionary concept that turns a casino’s regular GameMaker HD slot machines into "roped-off" tournament machines on demand. Bally has partnered on the project with Toronto-based Strategy9, a leading provider of data-driven, web-based marketing, e-mail, CRM and database solutions.

The Bally tournament session server links the gaming machine and the tournament and player-management server technology provided by Strategy9. The two server applications provide all tournament services to the gaming machine during tournament play. These services include machine conversion from conventional to tournament mode, player enrollment and tournament game play and leader board data distribution to the gaming machines and overhead signage.

At G2E, Bally also demonstrates its server-based Bally Live Rewards tournament technology on the iVIEW player-communication display embedded in the slot machine.

Bally has selected San Jose, California-based Cisco Systems as its preferred vendor for providing network solutions for both Bally products and technologies that are available today as well as future applications shaped by demand for more server-driven casino operations.

Bally has expanded its relationship with William Ryan Group, which holds the rights to several patent pending, proprietary customer service and employee optimization systems and tools for the gaming and finance industries. It currently utilizes WRG technology with its Bally Slot Management System to recognize valuable players with preferred service, measure service event response and completion times and prioritize slot service requests and peripheral management.

In the gaming industry, WRG products have been installed in more than 20 properties in more than 13 jurisdictions, managing and optimizing millions of player-service and customer-interaction opportunities weekly.

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