larion Gaming's Events Co-ordinator, Daniel Wiseman, enthused: “ICEi's successful launch in January 2007, saw a sell out event with remote gaming revellers partying until the early hours. Given the exclusivity of the venue and size, Bluebird was thought most appropriate to host this calibre and number of guests. The Chelsea venue combines sophisticated design with warm colours and subtle lighting to create a relaxed environment. The Bluebird provides the perfect backdrop for an industry that places a significant value on networking and parties.”
Tickets for the party, restricted to 750, cost us$ 93.6 and promise a free bar until late. Head of Exhibitions, Karen Cooke concluded: “’Breaking The ICE' promises to build on the impressive success and profile of the 2007 ICEi party. We see the event as a real extension of the ICEi 2007 show floor at a location perfectly resonant with ICEi's unique personality.”
Sponsorship packages for “Breaking The ICE” are also available and include a complimentary ticket allocation, advertisement in the official ICEi show catalogue, company logo and description on show website, branding on all event marketing literature and tickets, as well as branding and signage at the event.