International edition
June 24, 2021

Strategic agreement

Rank signs 888 deal

(UK).- British gaming firm Rank has signed a deal with 888 in which its Blue Square bookmaker will provide a white label sports betting service to the online gaming group. Revenues from the sports betting will be shared between Rank and 888.

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ank said in a statement that it would benefit from 888’s international experience and liquidity as it extended its reach beyond the UK."While the agreement constitutes an important stage in the development of Blue Square, Rank does not expect that it will have a material affect on group earnings in 2008," the statement added.

The service, which will allow Blue Square customers to place sports bets through the 888 site, is scheduled to go live during the first quarter of 2008. “While the agreement constitutes an important stage in the development of Blue Square, Rank does not expect that it will have a material affect on group earnings in 2008,” a statement read.

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