WPT Enterprises appointed key industry players to join management team

Former Vice President of Poker Software Development for CryptoLogic, Andy Goetsch joins WPT as Executive Vice President of Online Gaming, while Rohin Malhotra brings a vast knowledge of television networks, production and distribution to his role as Managing Director - International Sales & Marketing.

Bringing extensive strategic planning and poker experience in the online gaming market, Goetsch joins WPT from a leader in online gaming software, CryptoLogic, where he served as Vice President of Poker Software Development and oversaw the launch of WPT's real money gaming site, www.WorldPokerTour.com, on the CryptoLogic shared network.

Goetsch is not only a senior executive with 21 years of experience in strategic planning, technology, finance and mergers and acquisitions, but also an avid poker player with gaming knowledge in both the online poker room environment and consulting for various Internet gaming sites.

As the new Executive Vice President of Online Gaming at WPT, Goetsch will focus on utilizing the power of the WPT brand to develop WPT's player base, liquidity and online gaming revenue on www.WorldPokerTour.com by creating innovative marketing platforms and unique WPT offerings that will attract and retain online players.

Malhotra is making the move from Fox Sports where he was an Executive Advisor. Prior to Fox Sports, Malhotra served as the International Marketing & Head of Global Programming for PartyGaming, where he focused on programming strategy and global distribution initiatives. He also provided operational and business strategy as Senior Director at MTV Networks.

As WPT Managing Director - International Sales & Marketing, Malhotra will leverage his knowledge and experience to maximize the WPT content library across all television and multimedia platforms. His charge is to strategically distribute and utilize WPT content in traditional and non-traditional media platforms while building the brand and translating the exposure into traffic and players for WPT's online gaming site, www.WorldPokerTour.com.

“Andy and Rohin's incredible experience inside and outside of the poker industry are major assets that will complement the diverse professional background of the WPT Management team,” said Steve Lipscomb, WPT Founder, President and CEO. “We realize that a healthy and successful business works from the inside out, which is why we continually focus resources toward hiring the best in the business so that we can remain the best in the poker industry.”