he aim of this companies, is to start gambling business in the style of London betting houses, as soon as they receive the authorization of the regional government. These three firms will be pioneer but not the only ones, because another business giant, Bwin Interactive, has already suscribed to start formal steps to develop activities in Madrid.
Last December, the regional government approved the Betting Regulation in Madrid. This way, this region became one of the first autonomous regions in the country to start this initiative, together with the Vasque Country.
The aim of this new rule is to bring legal security and transparency to all the citizens who wish to practise this type of activity. It includes sporting bets, competitions and others previously determined, which may be practised in the new specific places authorized, or in current gambling venues (bingos, casinos and gambling halls), in places authorized in sporting venues where the competition is being celebrated or via telematic media.
These three companies would receive the authorization in one or two months in order to open its business in Madrid. From that moment, they may offer bets from one euro or a fraction in combined bets, on sporting events (football leagues, or basket, handball, Olimpic Games, etc) or any other event with an uncertain result.
The organization and commercialization of bets will require the administrative authorization to be granted by periods of five years with a renewal option, as soon as requirements set by the regional administration are set. Madrid regulation accepts the possibility to make bets by informatic or interactive means, as well as Internet or telephone.
Companies authorized will have to set a procedure to formalize bets in the mest security conditions and maximum warranties, so it will establish a registration of users that prevents the access to the system to under-aged people or those people which have demanded to be included in the list.
In Madrid, there will be banned those bets which go against the fundamental rights, such as honor or the self image, with special protection of youth and children. Madrid will ban those bets based in banned events or political and religious events.
The regulation allows controlled advertisements in betting centres, betting zones, specialized magazines, leisure guides, sporting spaces or any other medium of communication. The rest of the private game will be able to advertise in any medium of communication, on the name, type of game, Schedule of the activity or complementary services offered. Radio and TV advertisement won't be allowed during radio and TV programs for children.