he exhibitions, collectively known as the “London Show”, were presented with the Silver Award in the 2007 Event Awards Best Business Exhibition category at an awards ceremony, which took place at London's Natural History Museum in September. Clarion took the rostrum alongside winner Internet World 2007 and third-placed security show, IFSEC.
Karen Cooke, head of exhibitions at show organisers Clarion, enthused: “That the London Shows have been named the second best business exhibition in the UK is testimony to the magnificent efforts made by everyone connected to the event. Clarion, Earls Court and, indeed, the exhibitors and visitors to the London Shows, who join us from well over 100 countries, have each played a part in an event which continues to show the gaming community in the strongest, most positive and progressive light. I would like to congratulate the winner, The Internet Show.”
”It is no mean achievement to come second to an event which includes the likes of the Microsoft, Vodafone, BBC, O2, Porsche, Google, IKEA, Yahoo and Channel 4 amongst its impressive roster,” she concluded.
The 2007 Event Awards Best Business Exhibition category was judged on: understanding of the business issue or objective; tangible results which prove effectiveness; innovative thinking and integration within the marketing mix; design, creativity, creative impact and entertainment; and improved business performance.
The voting panel consisted of ten event experts including: Claire Killwick (Exhibitions Manager, Ford Motor Company), Hilary Lawson (Director, Association of Event Organisers), Shaun Ormrod (General Manager, Alexandra Palace) and Matt Thompson (Project Director, Tarsus Group).