he Russia-based company, exhibiting at ICE for the first time, want to take advantage of the internationalism afforded by the London Show. Director of Sales, Roy Choudkhuri confirmed: “After being long-time visitors to ICE, 2008 marks our debut at the show. We feel that, with the growing potential in Eastern Europe and the glut of visitors attending ICE from the Americas and Africa, the potential is there to move our business onto the next stage. It is, quite simply, The Gaming show in the world - the best, the largest. Everybody who has something to do with this industry attends.”
Choudkhuri also noted that, while casting his eye around the global casino industry, there remain opportunities closer to home. He added: “The event offers a unique chance to pick up trends from Europe; whether we were exhibiting or not, we would have visited ICE.”
SIG Expo will be exhibiting the latest single and double screen slot machines with background animation at ICE 2008. Choudkhuri concluded: “The animations are 3D, colourful and relaxing for the customer when playing. The theme can be custom-made to suit any country’s or nation’s characters."