International edition
September 24, 2021

Through a deal with Silver Heritage Limited

Royce & Bach rolled out its products into the Asia-Pacific market

(Macau).- At G2E Asia, Royce & Bach appointed Silver Heritage Limited, an operator of electronic gaming terminals in the Asia-Pacific region, as an exclusive regional representative. Together, the two firms rolled-out Royce & Bach's electronic roulette products in Asia.


he two companies rolled-out Royce & Bach's electronic roulette products in Asia, beginning with the deployment of 3 - Multiplayer Roulettes to Holiday Casino group in July. These roulettes will add to already high number of electronic roulette terminals operated by SHL and drive Holliday Casino Group's casino revenue by using different approach to the design of electronic multiplayer to increase machine income.

Royce & Bach and SHL aim to roll out a significant number of Electronic Roulettes in the next months and bring a range of additional multiplayer products including Electronic dice and Virtual roulette to the market. Casinos in Cambodia, the Philippines and Vietnam will be the first countries to experience Royce & Bach's technology.

Its Archipelago roulette 8'07 is a solution that perfectly matches with all important specifics of gaming environment. While designed to be the smallest on the market, this highly functional machine is namely a high-tech way to ensure success in an ever more demanding industry.

Archipelago has an impressive appearance no matter which top quality material or color scheme operator prefers to apply. This machine is a professional attention-getter since it combines attractiveness, a luxurious feel and flexibility. Moreover, all patterns and metallic schemes are combined with LED schemes and LED scenarios so they come alive with potent, emotional charm.

Royce & Bach 8'07 roulette will be welcome in wide range casino environments that differ in size, nature and interior. While its basic features can be applied in almost any imaginable circumstances, its flexible concept enables effortless adaptations to legislative changes in business realities.

Matevz Mazij, Head of Sales and Marketing stated: “Asia is a key start market for our international expansion and we are delighted to be working with SHL. We see it as the start of wider activities in the region and believe our products have the potential to offer an unrivalled customer experience. We look forward to offering this and other products in the region, offering everything from roulette game, dice game, to slot games.”

Mike Bolsover, Director Business Development stated: “We have a strong presence in the Asia-Pacific casino market and SHL is pleased to be working with a strategic partner who can provide superior niche products to our customers.”

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