ieboer will counsel the firm on brand expansion strategies in time for the implementation of the Gambling Act 2005 next month. The ex-Virgin boss will also help develop a marketing plan that will capitalise on the fact that gambling companies will soon be free to advertise on television.
’The Betfair brand is built around integrity,” he says. “We’re moving forward our plans, obviously with a careful eye on the DCMS since Gordon Brown’s appointment, but we have booked our airtime and are proceeding in line with the legislation.”
Nieboer's experience in directing the launch of Virgin’s online betting and casino business puts him in good stead to oversee Betfair's extensive gaming portfolio, which includes the brands Betfair Poker and Betfair Casino.