n less than a year of operation, the company has fast become a major force in the online poker market growing rapidly to currently boasting over 7,000 concurrent players at peak times. By providing a PKR branded casino product, fully integrated with PKR.com’s proprietary next-generation 3-D poker software, Playtech will allow PKR to maximise revenue generation from its operations to meet the current and future demands of its already large and expanding user base.
Mor Weizer, CEO of Playtech, commented: "We are delighted to have signed this agreement with PKR.com and very much look forward to helping the company enhance its players’ all round experience and through this the company’s revenue generating potential. PKR.com is a highly respected operator in the online poker market with a unique offering to both the 3D and gaming console markets. As such this opens up a whole new demographic for Playtech which will now be able to enjoy our market leading casino gaming platform married seamlessly with the high quality 3D poker experience that PKR.com’s customers have come to expect."
Malcolm Graham, CEO of PKR, commented: "PKR is very pleased to have entered into this partnership with Playtech, and we look forward to working with the Playtech team to develop an online casino which reflects PKR’s core values of unrivalled customer experience and deep technical skills. PKR chose Playtech as its online casino partner because they have an incredible track record of technical innovation and we know their team can deliver a product which we will both be very proud of."