International edition
October 19, 2021

Statements by Rafael Salas Burneo, Country Manager of Unidesa in Peru

"Unidesa wants to reposition itself in the Peruvian market"

(Exclusive from Lima, Peru).- The Spanish company made its debut in Peru Gaming Show last week. Rafael Salas Burneo, Country Manager of the firm, talked to about the image that the firm aims to communicate from now on to the Peruvian market.


hy have you decided to assist to PGS?

We decided to do it because we believe that the Peruvian market is important and because Unidesa had never showed the novelties it develops. Besides, we wish to communicate the market that our company is in the process of renovating and reinventing itself. We not only show our cabinets but also a series of new games that we are releasing to the market.

Which is Unidesa current position in the Peruvian market?

It used to have a quite good position, so now we are trying to recover our space, due to our history as well as the fact that we belong to such an important group called Cirsa. So we have to tell operators to trust us, because we have products that fit well for the Latin American market.

Which are your expectations for this event?

We came with a lot of expectations, but I repeat that the idea is to position Unidesa again. This is a first experience, and we are betting to this market in the long term.

Which is your opinion on the gambling regularizarion here in Peru?

I think this regularization process is very positive. I also believe that the more tidy the business is, the better for all.

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