International edition
September 29, 2020

It is expected to run for three years

Betfair signs traditional auction house to first sponsorship deal

(UK).- Betfair has signed the world’;s oldest bloodstock auction house, Tattersalls, to its first commercial sponsorship deal.

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nder terms of the deal, the betting exchange will sponsor Tattersalls annual sale of yearling horses, and, through its subsidiary Timeform, sponsor a series of racing events at Newmarket in 2008 and 2009.

Financial terms of the double sponsorship are not being disclosed, although reports suggest that a ’substantial six-figure sum’ is involved. The arrangement with Tattersalls, which was founded in 1766, is expected to run for three years.

Earlier this month, Betfair announced a deal to sponsor the World Series of Poker Europe until 2011.

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