International edition
September 16, 2021

It is expected to run for three years

Betfair signs traditional auction house to first sponsorship deal

(UK).- Betfair has signed the world’;s oldest bloodstock auction house, Tattersalls, to its first commercial sponsorship deal.


nder terms of the deal, the betting exchange will sponsor Tattersalls annual sale of yearling horses, and, through its subsidiary Timeform, sponsor a series of racing events at Newmarket in 2008 and 2009.

Financial terms of the double sponsorship are not being disclosed, although reports suggest that a ’substantial six-figure sum’ is involved. The arrangement with Tattersalls, which was founded in 1766, is expected to run for three years.

Earlier this month, Betfair announced a deal to sponsor the World Series of Poker Europe until 2011.

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