International edition
October 27, 2021

Statements by Courtney Muller, Group Vice President at Reed Exhibitions

"G2E Asia will quickly become one of the two or three most important shows on the global calendar"

(Exclusive from Macau).- Courtney Muller, Group Vice President at Reed Exhibitions, granted an interview to in which she spoke about the show from an organizer point of view, the feedback from visitors and exhibitors and how will G2E Asia be positioned in the international trade show market of the gambling industry.


hich is your final impression of the show from an organizer point of view?

We were extremely pleased with the event from a number of perspectives. First, our exhibitors were happy to see so many of their buyers not only from Macau but from all over the region and in many cases all over the world. We were also pleased to be able to offer the buyers exposure to 78 manufacturers up from just 40 in 2006. In addition, the Gaming Investor's Forum sponsored by Goldman Sachs as well as the G2E Asia conference program all had very strong attendance and indicate a need in the market for quality education.

Macau Tower was a terrific venue for G2E Asia and the Welcome Reception celebrating Bally's 75th Anniversary was a stand-out event. The view from the observation deck at the Tower is unmatched in Macau and our exhibitors and attendees who attended the event enjoyed some terrific cuisine in addition to a stunning view of Macau.

Which response or feedback did you have from visitors and exhibitors companies?

We heard from a number of our customers that when they walked into the event the new look and feel told them they were at a G2E event. Feedback has been extremely positive from both visitors and exhibitors. Our exhibitors were pleased to see buyers from all over the world and in many cases said this was a good opportunity for their buyers to come and visit Macau and get an idea of what's happening in this exploding region.

Do you have some figures about number of attendance, countries present, etc.?

We had total attendance of 3,000 buyers representing 57 countries. We had buyers not only from Asia but from Latin America, North America, Europe and Africa as well.

How do you think G2E Asia will be positioned in the international trade show market of the gambling industry?

We feel strongly that G2E Asia will quickly become one of the 2-3 most important shows on the global calendar. As the Asian region continues to grow and if it were to realize the potential that many analysts and industry executives are predicting then we will see G2E Asia become the most important event on the calendar, perhaps by 2012 or 2013.

How will the show change or improve next year once the new Venetian resort is opened?

G2E Asia was bursting at the seams this year and we will be happy to have the opportunity to offer our exhibitors the ability to expand their presence. In addition, we are looking forward to accommodating the many exhibitors that were turned away this year. Next year, G2E Asia will double or potentially triple in size. In addition to the traditional gaming show floor G2E Asia will feature “Eye In the Sky”, our branded Security & Surveillance pavilion, as well as an I-Gaming Pavilion sponsored by I-Gaming Business magazine. We will greatly expand our conference offerings and will be working closely with a board of advisors from Macau and all over Asia to offer the most timely and effective education in the region.

With new casinos set to be opened in Singapore, new ones in progress in Macau and a possible casino legislation for Japan, how do you think G2E Asia will benefit from this Asian move?

We are excited to see all of the development in the region and do plan to actively pursue topics in our conference that will address the issues facing the different parts of the Asian region. We will aggressively pursue both exhibitors and attendees from all parts of Asia and will do our best to effectively serve them and make them feel an integral part of G2E Asia.

What is your opinion about this article?
  • I like it
    0 votos
  • I don't like it
    0 votos
  • I have not thought about it
    0 votos
Leave your comment
Newsletter Subscription
Subscribe to receive the latest news and updates
Enter a valid email
Complete the captcha
Thank you for registering to our newsletter.
Follow us on Facebook