hat novelties is the firm presenting in Macau?
The company is presenting, in first place, our portfolio of G-Plus products, which are high-volatility machines, especially designed for the Asian market, especifically for Macau. On top of the specific mathematics adjusted for the market, these machines
are completely translated to Mandarin Chinese in graphics, sounds and video.
We presented some machines of this series under Bruce Lee brand, which we have recently bought and which will be the first of a series of machines inspired in this idol in this part of the world. Bruce Lee is an extremely well-known character in Asia and we thought it may bring the machine a especial personality.
We also presented a series of progressive products, one of them is Life of Luxury, a five-level progressive machine with up to 4 different themes, all of them also designed with a especial mathematics for the Asian market, and presented Powerball, a product released a year and a half ago in US but which has been customized for Macau players.
Then, we have Top Gun, which has had a great success in US, and has recently arrived in Europe. The first installations have been performed in Monte Carlo casino, but we will also present it here in Macau for those casinos that wish to try this type of machine which we believe may be interesting for Macau market and for the younger public as well.
In Lion Fish we have four models of Orion also designed for the Asian market, not for Macau in particular but for the rest of the countries in the area where English is accepted as a gaming language.
How do you analyze the Asian market? As far as we saw, it is a very big market, but most casinos are mainly oriented to live table games.
It is true that people here prefer table games, and it is also true that, inside the Asian tradition, the Chinese culture is deeply rooted, however, machines are having a better performance day after day.
Besides the logical learning process of the players, the reason why machines are improving their performance has to do with the fact that manufacturers are making their most important efforts to adapt its products to the taste of local players. New products that arrived in the country had been designed in US or Australia, without modifications,
but as long as we, as manufacturers, realized that products must be customized to the taste of local players, we improved our gaming performance in our gaming machines in all casinos.
Finally, Which was the balance of the event?
Well, it is still a small trade event and it is the first time it was organized, but we have already had a good feedback from customers not only from Macau but also from Vietnam, Cambodia, Phillipines, Malaysia, which have come here to see how the Macau market is growing and also as a reference for all Asia. They also come to see the new products which are customized to the market needs. I think it will be a future success because the market itself will be a success and customers will come to see how this city is growing considerably, month after month. It is an attraction itself, so customers may come here to see this place which is a reference for all Asia.
Will WMS come to Macau next year?
Yes, we will be here again because this market will keep on growing, and will be a reference for Asia and the whole world. I think, from now on, people of the sector will have two essential places to visit: Las Vegas and Macao.