he WSOP, which is owned and operated by a subsidiary of Harrah’s Entertainment, drew 8,773 participants for the us$ 10,000 buy-in Main Event in 2006. In total, the 2006 WSOP saw more than 48,000 entries compete for a gross prize pool in excess of us$ 171 million.
"This is an exciting opportunity for us and Harrah’s," said Steve Lazarus, Senior Vice President of Sales for GCA. "Not only does it allow us to improve service and reinforce consumer loyalty in the WSOP, it also provides new potential in an energetic and growing poker market."
Said Howard Greenbaum, Regional Vice President of Specialty Gaming for Harrah’s, "Every year thousands of repeat customers enjoy the World Series of Poker. We believe the new GCA services are among many key improvements that will make our 2007 tournament even more fun, convenient and rewarding."