International edition
September 24, 2020

From now on, it's Tropicana Casinos and Resorts

Tropicana new name for Sussex casino unit

(US).- Capitalizing on its recent purchase of the famed Tropicana Casino in Las Vegas, US operator Columbia Sussex has a new name for its casino division: Tropicana Casinos and Resorts.

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olumbia Sussex, headquartered in Fort Mitchell, Kentuky, operates casinos in Las Vegas, Atlantic City and elsewhere. A new corporate headquarters is under construction at the Thomas More Centre in Crestview Hills, Kentuky. The building, expected to be completed by late fall, will eventually rise to eight stories and hold 9,290 sqm of office space.

The site, off Thomas More Parkway, overlooks I-275 near Turkeyfoot Road and it is already quite visible from the interstate. Crestview Hills City Manager Don Groth said: "It’s scheduled for the late fall. We’re just anxious.... You can almost see it from everywhere."

Columbia Sussex’s headquarters are currently on Grandview Drive in Fort Mitchell.

The new name for its casino division was created to take advantage of the Tropicana casino’s brand equity, officials said.

"Tropicana has one of the most recognized names in gaming," said William J. Yung, III, CEO of the privately held casino company. "We intend to leverage that awareness with a multi-billion dollar investment in the Tropicana brand over the next several years."

The company’s flagship property in Las Vegas is on its way to becoming a 10,000-room casino, resort and convention destination. When it is completed in 2010, the resort will include a 55,741 sqm convention facility, five hotel towers, including a complete revamp of the original Paradise Tower, and a 9,290 sqm casino floor that will feature table games and slot machines.

It also plans to refurbish the 1,000-seat Tiffany Theater, home to the "Folies Bergere," the 50-year-old landmark stage production that is the longest continuous running show in U.S. history. It will also build a new 1,500-seat theater for headline performers and special events and also intends to change the name of its Ramada Express casino in Laughlin, Nevada, to Tropicana Express.

In 2008, the company will rename its Lake Tahoe Horizon casino property to reflect the Tropicana identity. It is evaluating the potential use of the Tropicana name at other properties in its 13-casino portfolio.

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