n its stand, the Russian manufacturer was represented by Mundo Slot, its official distributor in Colombia. It was another strategic step of the company recently formed by the merger of SmartGames and Unicum, two major Russian manufacturers.
The main outcome of Bogotá's show was to present its high quality slot machines to Latin American operators and gain their confidence and interest in its products. Unicum Gaming is in a very favorable position for further development in this region. After the show, all the machines manufactured by Unicum Gaming and presented on FADJA 2007 found their new home in this far region.
The exhibition was not only successful in a marketing sense. Lyubov Loginova, a commercial director declares a commercial success resulted from participation in FADJA 2007: “A little bit more than a year ago we started an active penetration into the Latin-American market. Today we are enjoying the result: the increase in deliveries to Latin American countries in our sales portfolio was essential. There was market, there is a market and there will be a market and the market stays prospective, growing and very demanding. Over the last year we learned how to react on the fly to these demands. This knowledge immediately led to improvement in “saleability” of our machines. More recognizable in Latin America, more demanded by Latin-American operators. We have no doubt about further plans to continue our expansion to the local markets of Latin-American region. We offer the newest technologies, good quality, client-oriented approach in production, sales and service. It always results in competitive advantage. It also resulted in competitive advantage after Colombian FADJA”.
Unicum Gaming was founded in 2007 in the result of merging of Russia's biggest gaming industry producers Smart Games and Unicum. Since 1990, a wide range of solutions for gaming industry is offered to our customers. Today, at its six manufacturing locations in Russia, Belarus and the Ukraine, a full cycle of EGM's production is performed backed up with subsequent guarantee and post guarantee service.
There are more than 80 service centers of Unicum Gaming throughout Russia and Ukraine providing high quality maintenance for the company's clients. Unicum Gaming is ISO 9001 certified. From its predecessors, Unicum Gaming has inherited stable partnership relations with industry leaders such as Konami, Aristocrat, Novomatic & Bally Gaming.
In Russia, Unicum Gaming is also a distributor of WMS Gaming production