International edition
June 22, 2021

User-experience is the theme of the upcoming edition

Multi-Platform Gaming Conference marks its third year

(UK).- Clarion ATE's forward-thinking Multi-Platform Gaming (MPG) event returns for its third year, introducing a compact and focused one-day conference with innovation running as its theme. It will be held in London next June 11th.


PG discusses ways to maximise long-term revenue streams whilst rolling out gaming products across new and multiple platforms. The conference is of interest to senior management, marketing, business development, product development and CRM teams, who are focused on creating a quality user-experience in order to drive longevity for gaming products, brands and the industry.

Speakers are still being confirmed but those on board already include: Neil MacDonald, Group Managing Director, YooMedia, who will talk about the opportunities that converging technologies offer in better knowing the user - from capturing data, assessing preferences, profiling, marketing to and retaining existing customers.

Mickey Kalifa, Managing Director, FanBanta (and former MD of Playjam) and Charles Cohen, CEO, who will join other leading names from the world of mobile, online and iTV gaming in a series of interactive sessions designed to delve into their practical experiences of launching a service across different platforms.

Catriona Campbell, Founder and Director, Foviance, will look to the near-future of multi-platform gaming, discussing web 2.0 and the opportunities that can be exploited, such as: peer to peer marketing, branded communities and user engagement.

Besides, Pete Picton, Editor, The Sun Online, will open the conference with a thought-provoking keynote session. Presenting an inspiring case study of taking a traditional and well established product from one platform and making a success of it over another (print to online). He will share his top tips for making a success of adapting to new technologies and new environments.

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