International edition
June 18, 2021

The new firm will spread its activities across traditional and new markets

Unicum and SmartGames merge to establish Unicum Gaming

(Russia).- Unicum Group and SmartGames, the two major Russian gaming suppliers, signed an agreement to merge in a significant move to consolidate its strengths in the domestic and international markets.

T

he transaction has been approved by the board of directors and closed in March.

The new company Unicum Gaming will spread its activities across traditional and new markets, reinforcing a position of a major gaming manufacturer and promoting its own and partners' products in Russia and the CIS countries.

Unicum's and SmartGames' are both committed to provide customers a unique range of gaming products and solutions for slot operations of any size from a single vendor. Unicum Gaming's arsenal includes well-known companies' brands Unicum and SmartGames supported by a variety of products from the world's leading manufacturers ­- Atronic International, WMS Gaming, Bally Gaming, Konami, Aristocrat, AGT and AGI. Together with strong partner and distribution agreements the new company inherited a solid network of service centers and representative offices in Russia and the CIS.

In the international markets Unicum Gaming will promote Unicum's popular slots ­ ONYX, Sensation and Adventures - with a portfolio of more than 70 games and 7 cabinets and SmartGames slots. A list of overseas regions to which the new company plans to supply its products is topped by South America and Africa, where Unicum and SmartGames have been shipping its machines since 2006.

The company is headed by Boris Belotserkovsky, Unicum's President. The CEO position is taken by Valery Klesov, CEO of SmartGames. Peter Moffitt, Vice President of Gaming and Chief Technology Officer of Unicum, will continue serving as the head of Unicum Gaming's research and product development. Sales and marketing will be lead by Lyubov Loginova.

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