nder terms of the three year-agreement, USPC will introduce the Poker Peek face style and a special Bicycle-inspired card-back design printed on the company’s KEM brand card stock - widely considered the world’s finest playing-card material - at the 2007 World Series of Poker Presented by Milwaukee’s Best Light.
"As part of this proposed agreement, every table of every World Series of Poker bracelet event will be supplied - every day - with a fresh setup of premier quality KEM cards from USPC," said Jeffrey Pollack, commissioner of the WSOP. "Our players deserve the best and this is just one more example of how we are working hard to provide them with nothing less. "We appreciate USPC’s support of the WSOP and welcome them to our family," said Pollack.
"We’re excited to join forces with the World Series of Poker to bring this new product to the world’s premier gaming event," said Kenny Robinson, VP of Global Marketing for USPC. "The Poker Peek used during the WSOP will be the inspiration for a new deck that will be offered to the public later this year under our Bicycle brand."
"This is a fun moment in history to bring the 120-year heritage of the Bicycle brand to the most prestigious poker tournament in the world," said Rob Clendening, brand manager for the Bicycle brand. "The WSOP participants will appreciate the KEM cards on the table, and our millions of consumers worldwide will recognize and appreciate the Bicycle-inspired card-back design and innovative new Poker Peek face style."