errill Lynch could help it explore its strategic alternatives, which could include a possible sale.
Trump Entertainment properties include Trump Taj Mahal Casino Resort and Trump Plaza Hotel and Casino, located on the Boardwalk in Atlantic City and Trump Marina Hotel Casino, located in Atlantic City’s Marina District.
On Friday, Trump shares rose nearly 8 percent on speculation that the casinos are up for sale amid several media reports that it had hired Merrill Lynch to help assess its options - including selling all or some of the company’s casinos.
Prudential Equity Group analyst Joel Simkins said in a client note on Friday that Trump Entertainment could make a good fit for Ameristar Casinos, Pinnacle Entertainment, Penn National Gaming or a private buyer.
He sees Trump Entertainment having a difficult time in 2007 and 2008 due to new Pennsylvania slot parlors, Atlantic City smoking restrictions and failed bid for a Philadelphia slot license. But Simkins still views the company as an attractive target for a buyer interested in the Atlantic City market.