International edition
September 20, 2021

The two firms propose to create new co-branded Sky and National Lottery “hub”

Camelot and BSkyB plan interactive lottery games

(UK).- Should it win the UK National Lottery licence for a third time, Camelot will join forces with BSkyB to launch a series of games that can be played across the broadcaster’;s interactive platforms.


he two firms propose to create new co-branded Sky and National Lottery “hub”, and are exploring opportunities to make Lottery products and services available across the whole range of Sky’s interactive platforms, including broadband internet, interactive TV and mobile.

Dianne Thompson, Camelot CEO, said: “Our bid for the third lottery licence is all about innovation, increased convenience for our customers, and social responsibility - three areas in which Sky excels. Together we will be able to offer players more ways than ever before to buy lottery tickets, and further boost those all-important returns to good causes.”

James Murdoch, BSkyB CEO, added: “By integrating lottery services across Sky platforms - and in so doing harnessing the best in our multi-platform, interactive technologies - we hope to drive more value and fun into the whole lottery experience.”

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