International edition
August 03, 2021

London shows provide snapshot of the business, states Clarion ATE CEO

ICE pushes past 10,000 landmark

(UK).- The 2007 edition of the International Casino Exhibition (ICE) has established an important new landmark, with dedicated visitor figures breaking past the 10,000 mark for the first time in the show’;s history.


aw data from the event organisers Clarion ATE show that 10,658 visitors attended ICE and ICEi over the first two days, beating last year\rquote s three-day total of 9,799. Confirmed international attendees over the first two days totalled 6,821 (64 per cent) drawn from 110 national territories/jurisdictions.

For the first time the number of dedicated visitors attending ICEi have been monitored, with 2,045 registering for the remote gaming element of the exhibition.

According to Clarion ATE CEO, Peter Rusbridge, the combined figures for the first two days of the London Shows have seen a marginal decrease of visitors totalling 252, or 1.1 per cent year-on-year. He also stated that international visitors have increased by eight per cent, and for the first time ever the number of international buyers has exceeded those from the UK.

Rusbridge also made a specific reference to ATEI: The first two days have seen a total of 11,587 unique visitors according to our raw data, which is still subject to verification. This represents 531 fewer industry professionals from outside the UK and 1,192 fewer from the domestic industry.

Peter Rusbridge reflected: Whilst the figures represent early raw data, I\rquote m delighted that we have passed the 10,000 mark after just two days. The numbers include significant increases from the USA, Italy, Slovenia, Malta, Czech Republic, Hungary and France and also reveal first ever representations from Paraguay, Angola, San Marino and Aland Islands.

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