International edition
June 23, 2021

It launched backgammon, gin rummy and multiplayer blackjack

William Hill launches skill gaming

(UK).- William Hill, one of the best known and most trusted names in the UK and Irish betting industry, has launched Internet skill gaming in partnership with GameAccount, the world’;s largest integrated network of skill-based games.


ccessible through a tab on William Hill’s homepage (, the fully integrated browser-based skill games are now available in 7 languages and 11 currencies. Multiplayer Blackjack, Gin Rummy and Backgammon are supported by next-generation ’poker-style’ tournament technology: cash games; non-stop ’sit and go’ tournaments, money-added scheduled tournaments; guaranteed prize money tournaments; feeder / qualifier tournaments and regular scheduled freeroll tournaments. In addition, all games are William Hill branded throughout, providing added appeal to their customer base.

Peter Nolan, Group Director Interactive Business for William Hill outlined their choice, "We appointed GameAccount as our supplier after exhaustive research into the untapped skill games market. They are strongly aligned with our vision and have delivered games which are a great fit for our product expansion strategy. We are particularly excited about their unique multiplayer products, providing greater choice and quality entertainment to our customers."

Kevin Dale, CEO of GameAccount, agrees: "We are delighted to have launched our skill games with William Hill. They are a British gaming institution and key global brand. Our products are proven to generate per-player value comparable with and incremental to existing Poker services, and clearly these economics and product stability were decisive factors. Teaming with William Hill is confirmation of our belief that the right Skill Gaming derivatives are serious contenders in the remote gaming space".

GameAccount’s Person-to-Person technology allows eGaming operators to expand their brand, acquire customers within key markets and reactivate lapsed players. Currently, millions of pounds, dollars and euros are paid out to players within the GameAccount Network each month. The William Hill partnership is another in a series of key deals for the company. Current partners include Sportingbet Europe,, Victor Chandler International, Skybet and Blue Square.

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