Mohegan Gaming & Entertainment (MGE) has launched Mohegan Digital. The iGaming division of the brand will lead the charge in providing online gaming solutions to Mohegan's fan base and grow the business to meet the needs of new customers on a global scale.
As a priority, Mohegan Digital is creating an iGaming experience for its flagship property, Mohegan Sun Connecticut, after the state signed a bill legalizing sports wagering and online gaming. MGE has appointed Rich Roberts as President and Aviram Alroy as Vice President Product to lead these efforts and oversee digital operations.
The President and CEO of Mohegan Gaming & Entertainment Ray Pineault, said: "We've consistently seen strong growth in digital gaming across our properties, especially in this past year, and as legal sports betting continues to expand in the U.S., the timing was right for us to launch Mohegan Digital. Over the years, Mohegan has made great technological advancements in the digital space, working with industry-leading partners to provide state-of-the-art advancements to casino and sportsbook online operations. With Mohegan Digital, we are looking to expand and enhance these efforts to elevate the experience and deliver on our promise to provide world-class entertainment for our guests on a digital scale. With Rich Roberts and Aviram Alroy at the helm, we are excited for what's to come for Mohegan Digital."
Roberts will oversee the operations of an iGaming and sports betting digital experience for Mohegan. In his role, he will work closely with the executive team to create and bring industry-leading and premium IP into the digital world to Mohegan's audience of current gaming and future iGaming customers around the globe said the company in a press release.
Roberts joins MGE from his most recent position as an executive business consultant for RSD Consulting, a consulting firm focused on helping organizations enter the U.S. sports digital media, regulated digital gaming, and eSports markets. Prior, he was the CEO of FaceOff, a peer-to-peer social/skill sports gaming platform in the U.S.
Roberts said: "I am honored to lead Mohegan Gaming & Entertainment's expansion efforts in the digital gaming and sports betting frontier. This is an exciting new chapter in Mohegan's history, as we continue to innovate to meet the growing consumer demands in this space. I am looking forward to working closely with the Mohegan Tribe as well as Mohegan executive leadership teams to successfully grow the brand's digital presence."
Aviram Alroy has been a part of the Mohegan Gaming & Entertainment team since 2014 as the Vice President of Interactive Gaming, a division that Mohegan Digital now absorbs. Alroy's contributions and leadership helped set the foundation for what is expected to become an incredible opportunity across many states and jurisdictions. In his new role as Vice President Product, he will be accountable for product strategy and developing and launching online sports betting, iGaming solutions, websites, and mobile apps on behalf of MGE and its branded partners.
Alroy commented: "It's an exciting time to be working in the iGaming industry, especially now that more states including Connecticut are going live with both sports betting and iGaming together. My years leading Mohegan Gaming and Entertainment Interactive Gaming division have equipped me with the necessary skills and vision to help usher in a new era for the brand now that we plan to enter not only Connecticut but also Washington, Pennsylvania, the province of Ontario, and more states in the future.