A player at Golden Crown Casino won €758,262.71 (US$890,992) through the Prime Network Jackpot campaign from iGaming solutions provider SOFTSWISS. The campaign is designed to enhance player engagement by uniting multiple brands into a single shared prize pool, generating larger jackpots and amplifying casino visibility.
SOFTSWISS said this pattern demonstrates how pooled jackpots can help operators sustain engagement and player activity. The winning spin occurred on the Lady Wolf Moon Megaways game from BGaming. The Prime Network Jackpot campaign began on April 3, 2025, with a starting pool of €500,000 ($587,522). Contributions from additional operators increased the pool to €758,262.71 before the prize was awarded.
The campaign promises casinos no extra payout costs, as jackpot winnings are paid entirely from the shared prize pool, with no additional financial burden on individual casinos. High player retention is also a key benefit, as approximately 95% of jackpot winnings are typically reinvested as player deposits, rather than withdrawn. Winning casinos also receive additional media exposure, strengthening brand awareness.
Angelina Stasiuk, head of business line at SOFTSWISS Jackpot Aggregator, said: “With every new Prime Network Jackpot campaign, we see growing excitement among both players and operators. Shared jackpots unite brands within a single prize ecosystem, reinforcing loyalty, boosting casino recognition, and showcasing the true potential of collective efforts. Each campaign proves that collaboration not only delivers record-breaking payouts but also opens fresh opportunities for industry growth.”
According to StarCrown Partners, which operates Golden Crown Casino, the winning customer had been a reactivated player: “What a day for our Golden Crown family! A player has just hit the jackpot – and the most exciting part is that this was a reactivated player who returned through our upgraded omnichannel communications and retargeting strategies."
"At StarCrown Partners, all traffic is managed to deliver measurable value. This milestone proves the strength of our approach: we’ve built a system where traffic doesn’t just convert, it continues to generate long-term value,” said Yulia Braun, affiliate team lead at StarCrown.
The Prime Network Jackpot has been active for two years. Its previous campaign paid out €1,368,013, the largest prize distributed so far under the shared model. A new campaign has already been launched, starting with a €500,000 pool.
SOFTSWISS described the Jackpot Aggregator as compatible with any iGaming platform and designed with flexible launch and integration options. The company plans to discuss the product with operators during SBC Lisbon 2025, where it will be present at Stand B160.