SBC Awards Americas 2025 unveils shortlisted companies across 34 categories

SBC has revealed the shortlist for the SBC Awards Americas, taking place this May during the SBC Summit Americas. A hallmark of SBC events, the awards ceremony will spotlight the achievements of standout performers across North and Latin America.

The evening will include 34 award categories recognizing the accomplishments of industry leaders, operators, affiliates, and suppliers across key sectors such as payments, game development, and software/platform provision.

The SBC Awards Americas ceremony will take place on Wednesday, May 14, the first core day of SBC Summit Americas, at Pier Sixty-Six in Fort Lauderdale.

Among the top-nominated companies of the evening are Sportradar, with eight nominations; Rush Street Interactive, with seven; and Kaizen Gaming, in the running for five awards.

Marking the first ceremony dedicated to honoring excellence across both North and Latin America, the debut Pan-American edition attracted a record number of submissions, posing a significant challenge for the panel of independent judges.

This year’s event will also introduce two new categories: Live Betting & Gaming Product and the Game of the Year – Americas.

In the operator categories, Hard Rock Bet is nominated in three of the seven, including a bid to retain its title for Marketing Campaign & Sponsorship of the Year. FanDuel also earned four nominations and will look to defend its titles for Casino Operator of the Year – North America and Sportsbook Operator of the Year – North America. 

Shining a spotlight on LATAM-focused operators, names such as Betsson Group, Codere Online, EstrelaBet, and Megapari have all been shortlisted across multiple operator awards, proving their regional success and influence.

In the affiliate categories, Better Collective will go head-to-head with fellow nominees Livesport, MediaTroopers, and WagerWire in a bid to retain the titles of Sports Affiliate of the Year – North America and Sports Affiliate of the Year – Latin America.

Meanwhile, Acquire.bet, Apuesta Legal Group, BetPass, Catena Media, Gambling.com Group, and Sorte na Bet are all in contention for the Casino Affiliate of the Year award.

The Employer of the Year category will see competition from 16 brands, including Alea, BetMGM, Blazesoft, Digitain, Light & Wonder, ProntoPaga, and RubyPlay. In addition, the Ontario Lottery and Gaming Corporation (OLG) will be hoping to once again secure the Socially Responsible Initiative of the Year award.

In the payment and compliance categories, Nuvei and OKTO aim to defend their respective Payment Solution of the Year titles, while IDnow will compete against BMM Testlabs, GLI, Mindway AI, and OneComply Solutions for the Compliance Solution of the Year award.

It could be a significant evening for the likes of Betting Hero and Optimove, who are both shortlisted in four supplier categories, whilst Pragmatic Play and White Hat Gaming will be battling to retain the title of Platform Provider of the Year.

Making its debut at the ceremony, the Game of the Year – Americas award will feature competition from 18 brands, including ELA Games, Endorphina, Evoplay, Evolution, IGT PlayDigital, Pascal Gaming, Playtech, and PopOK Gaming.

In an effort to highlight emerging talent shaping the industry, the evening will also feature three Rising Star awards: Rising Star in Casino, Rising Star in Sports Betting, and Rising Star of the Year.

The complete list of shortlisted companies is available on the SBC Awards Americas website. Please note that a separate ticket is required for attending the ceremony. Table and ticket options can be found here.