Jumio, a provider of identity proofing, risk assessment and compliance solutions, has announced its support of the American Gaming Association's Responsible Gaming Education Month and its commitment to helping gaming operators and players follow safer gambling practices.
In a statement, the company noted that online gaming has never been more popular, but problem gambling continues to cast a shadow over this growing industry, causing governments and industry groups alike to demand action.
This signals a greater need than ever for robust age verification measures that keep minors off gaming platforms while streamlining the sign-up process for legitimate adult players, says the provider. This correlates with Jumio's own research, which found that 77% of global consumers say robust identity verification would help prevent underage access to online gaming and gambling.
Jumio explained it is doubling down on its online gaming focus and commitment to promoting responsible gambling by obtaining licenses in multiple U.S. states where online betting is legal. To date, Jumio is licensed or otherwise permitted to provide its services to online gaming and sports betting operators in at least 15 states.
"Jumio is the ideal partner for online gaming and sports betting operators. We have a long history in the market and are proud to work with 9 of the 10 largest global gaming providers," said Emeka Ezeyi, Jumio's head of gaming. "The pursuit of U.S. gaming licenses is a new and exciting chapter in our journey to help gaming operators around the world know and trust their players online."
The company noted that by using Jumio's automated solutions, gaming operators can verify their customers are not underage by checking their age from the date of birth on their identity document and that they are not using an adult's ID to create an account.
Operators can also verify the person logging in is the same person who opened the account. This helps to prevent children from logging in to a parent or guardian's account, explains Jumio.
These same processes also help gaming operators protect their business and customers from fraudsters. "It is especially important to prevent criminals from taking over legitimate customers' accounts, gambling with their money and stealing their winnings," the company concluded.
Further explaining these topics, Jumio has released a new ebook: Raising the Stakes: Responsible Gaming Trends Around the World.