Regional expansion

Betsson Group opens new Latin America Operations Center in Bogota

Reading time 1:52 min

On November 22, sports betting and online casino operator Betsson Group inaugurated its operations center for Latin America in the city of Bogota, Colombia. Media and private and public sector entities, including Fecoljuegos (Colombian Federation of Gaming Businessmen), attended the event.

"With this opening, Betsson continues with its purpose of achieving a geographically diversified growth, where the Latin American markets have become one of the main sources of income," the company noted.

"Latin America is a special region for us, so I am especially happy about the opening of this new operations center in Bogota. I am confident that, thanks to the talent present in the company, we will continue our progressive growth in the region and contribute to the development of an industry based on responsible entertainment," said Jesper Svenson, CEO of Betsson Group.

In the third quarter of 2022, the company saw organic growth of 35% compared to last year, an increase explained to a certain extent by the Latin American, Central, and Eastern European markets, as well as Central Asia.

"Regarding Latin America, Betsson is developing a strategy based on geographic expansion and diversification, where this region has an exponential market in terms of online sports betting and casino," the company added.

In August of this year, the company entered the Mexican market, where it foresees a potential for growth in the long term, due to the size of the economy, the population, and the low level of online gaming penetration in the country.

Additionally, the company carried out other market penetration actions, such as becoming the official sponsor of the professional soccer league in Peru and of the CONMEBOL Women's and Men's Copa America.

"Betsson Group has a transversal strategy and offers online gaming and betting services in several countries; for example Argentina, Brazil, Mexico, and Colombia. In addition to being the first regulated market in the online gaming industry, Colombia is one of the fastest-growing gaming markets in the region for Betsson. The rapid growth of the online gaming market is driving technological innovation and the generation of new jobs in the country," the company stated during the inauguration.

"For Fecoljuegos it is an honor to have as an affiliate one of the most important betting operators in the world. We feel pleased with the contribution of Betsson in Colombia, and we consider that the opening of its operations center in the national territory shows, once again, its support to the gaming industry, which through Fecoljuegos works to have a more competitive sector and which provides the conditions for its development", said Evert Montero Cardenas, president of Fecoljuegos, who was present at the inauguration of Betsson's operations center for Latin America. 

"We identify with and applaud their proposal to promote fair play, mutual support, teamwork, and responsibility, which adds value to Betsson Group's activity in the country," the executive added.

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