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Play'n GO expands Italian reach by inking new content deal with Lottomatica

Magnus Thalin, Global Head of Sales at Play’n GO.
Reading time 2:10 min

iGaming entertainment supplier Play’n GO announced Wednesday it has expanded its footprint in Italy after going live in the country with operator Lottomatica. Players of the brand will now have access to the provider’s content, which includes games such as Book of Dead, Tome of Madness and Rise of Olympus. 

Alessandro Rainaldi, Product Development Senior Manager, Betting and Digital at Lottomatica, commented on this alliance and said: “Our focus is always bringing the best games to our players, so it was an easy decision to add Play’n GO content to our offering.”

We know there are few suppliers with as much experience in regulated markets as Play’n GO, and we’ve been impressed by their strong understanding of casino content in Italy. These slots are some of the most entertaining on the market, and our players are going to love them," Rainaldi added.

Magnus Thalin, Global Head of Sales at Play’n GO, stated: “We’re always looking to work with world-class operators in the most important regulated markets, and this partnership with Lottomatica absolutely fits the bill.”

We both share a firm belief in delivering great entertainment in a responsible and sustainable way, and we’ll work closely together on these priorities over the coming months and years,” Thalin noted. 

Play’n GO games have been in Italy since the studio first entered the regulated market in 2018. "Alongside global blockbusters and titles built around licensed IP, it has also launched games set in the country such as Rocco Gallo," the company explains.

Emilie Zamponi, Regional Director Southern Europe and LatAm for Play’n GO, commented: “Landing another top tier Italian operator shows just how in-demand Play’n GO games are in Italy."

"Play’n GO continues to build momentum in key regulated markets across southern Europe, including Italy, Spain and Greece, and with an exciting pipeline of new content to come, we’ll be working with Lottomatica and other partners to take the next step,” Zamponi concluded.

Play'n GO is making its debut in Las Vegas next week by exhibiting at the upcoming Global Gaming Expo (G2E) edition, to be held October 10-13 at The Venetian Expo. The company’s presence at the event comes after it began operations on the North American market earlier this year, through launches in Ontario and New Jersey, in addition to a recently acquired license in the state of Michigan.

The business said it will “share its story of regulated market success” with attendees at the expo, through the launch of the brand campaign Stories Start Here. The supplier will be exhibiting at the gambling mecca for the first time, where it will focus on its “unmatched content portfolio with compelling narratives, unparalleled release cadence, and commitment to responsible gaming.” 

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