Sports betting operator Betfred Sports announced Wednesday a multi-year sponsorship agreement with American Hockey League team Iowa Wild. The agreement includes significant marketing opportunities in digital, print, radio, and TV as well as on gamedays within Wells Fargo Arena.
Bryan Bennett, Chief Operating Officer of Betfred, said: "We're extremely proud of our partnership with the Iowa Wild and are excited to be part of the expansive American Hockey League community. We recently launched our new betting app in Iowa, and we knew this would be an amazing opportunity to continue investing in the state. We look forward to getting started and providing Wild fans an engaging experience for the upcoming season."
On the partnership with Betfred, Brent Arnold, Senior Director of Sales, of the Iowa Wild, commented: "We are excited to announce Betfred as our exclusive partner in the Sportsbook category. We look forward to the tremendous addition Betfred will bring to our Iowa Wild fan experience."
Betfred is now #10WAGROWN! 🏒— Betfred Sportsbook (@BetfredSports) August 3, 2022
We couldn’t more excited to announce our partnership with the @IAWild as they look towards their new season! 😊
Who’s ready to see what Betfred can do ON & OFF the ice? ⛸#IowaWild pic.twitter.com/wSy80hjLI7
With the Iowa Wild partnership and the recent launch of its new betting app, Betfred has "once again demonstrated its commitment to making Iowa a key sports betting market for the company," having previously signed a multi-year agreement with the Minor League Baseball team Iowa Cubs.
For the 2022-2023 season, Iowa Wild fans will be able to take advantage of new giveaways including suite sweepstakes, ticket giveaways, and exclusive merchandise, the company concluded in a recent press release.
As for other recent announcements, in July, a few days after applying for a sports betting license in the state of Ohio, the Cincinnati Bengals unveiled a multi-year partnership with Betfred. Legalized sports betting in the Buckeye State is set to launch on January 1, 2023, and the operator intends to launch a mobile there.