Isle Casino Hotel Black Hawk in Denver has now reopened under the Horseshoe brand following Caesars Entertainment's process of rebranding announced in March, whose completion was celebrated Friday with a ribbon-cutting ceremony. The property is now known as Horseshoe Black Hawk.
The venue features a renovated exterior and "reimagined" casino floor. Even though refurbishment is not yet over, and the casino will continue to make changes in the fall, Horseshoe Black Hawk will remain open through the rest of the process.
The property consists of a 42,400-square-foot gaming complex, with more than 900 slot machines. The existing Roxy Restaurant and Bar will soon be joined by Brew Brothers later this year, among other planned changes.
"The transformation into the iconic Horseshoe brand will only enhance the experience for our guests," Horseshoe Black Hawk senior vice president and general manager Norris Hamilton said, according to The Denver Post. "We couldn’t be more excited to bring this legendary brand to Colorado and continue to offer unparalleled and elevated experiences.”
The property before rebranding.
Horseshoe is one of many brand names operated by Caesars Entertainment, with Caesars Palace, Harrah's, Planet Hollywood and more also among them. At more than 50 resorts, Caesars is considered to be one of the biggest companies within the casino and entertainment industry in the US.
Black Hawk, a former mining town, is west of Denver and is home to around a dozen casinos. Its Mayor David Spellman said referred to Horseshoe as a "legendary casino property and a legendary name," and added: "It fits in the Rocky Mountains, it fits in Colorado and it fits in the city of Black Hawk."
In keeping with Horseshoe’s style, the design team in charge of the venue's transformation will incorporate handcrafted feeling with tooled leather, colors and the brand’s signature gold horseshoe iconography. The poker room will also undergo a transformation into a new WSOP-branded amenity.