Ayvar Gabidullin is Business Development Manager at Slotegrator. He has over 5 years of experience managing B2B and B2C sales departments in the online gambling industry. He started his career working in customer support for online casinos and grew to become the head of a department offering tailored services to VIP players. He joined Slotegrator with a strong focus on the company’s products and deep knowledge of what players need.
On May 16, Slotegrator released a new platform for online casino operators. The main functions were updated and improved, and a number of highly functional new modules were added. In a new analysis, Ayvar Gabidullin, Business Development Manager at Slotegrator, explains the different modules and the benefits operators can obtain from them to strengthen their position in the market.
If information is power, analytics are what help you use that power effectively. Operators who don’t know how to manage their data are missing out on business opportunities they’re not even aware of — and wasting their budget on misinformed strategies at the same time.
The Business Intelligence module of Slotegrator’s new platform gives operators instant access to information and analytics that are crucial to the operation of their casino site.
Operators can get detailed reports covering any period of time — day, week, month, quarter — at any time. The system aggregates and processes data from internal and external sources, and then collates the data into an easy-to-understand report. The operator can track where the project is in terms of GGR, marginal profit, unique players, number of active users, and more.
By comparing indicators for different periods of time, operators can see changes in the casino’s performance. They can also simulate situations and effectively solve problems related to optimization, planning, and forecasting. With the BI module, operators can make better-informed decisions about the direction of their business and see which of their efforts are leading to increased sales — as well as make better predictions about how to increase sales in the future.
Gambling is inherently risky, but most of that should fall on the player — not the operator.
All too often, players try to create multiple accounts in order to take advantage of the bonus offers that are meant for new players finding their way around the casino. They start a new account, maybe with false information, satisfy the rollover requirement, withdraw their cash, and disappear. If word gets out that your platform is a soft target, bonus abusers will definitely eat into your profit margin.
The risk management module aggregates and compares data to identify players with multiple accounts. It can display a list of accounts that exceed the duplication threshold, indicating that the account holder might not be trustworthy and that the player should probably be blacklisted — helping operators protect their profits.
A reward system is one of the most powerful player acquisition and retention tools online casinos have.
The bonus module in Slotegrator’s new platform opens up new opportunities for implementing bonus strategies while remaining compliant with regulators’ often-shifting requirements. Offering a bonus just for signing up, or a percentage on top of their first deposit will help attract new players, while multi-level loyalty programs and personalized offers help encourage active users and support those who’ve had a run of bad luck.
To renew the interest of players who have not visited the gambling site for a long time, operators use reload bonuses. These can be dedicated to a specific event, such as the release of a new game, a deposit bonus, or free spins.
Bonuses and loyalty programs help build long-term relationships with users and thereby strengthen the operator's position in the market.
KYC measures are required by law, but they also protect players — and casinos. While carrying out ID checks can take time, the KYC module on Slotegrator’s new platform can speed up the process.
Player verification helps in the fight against gambling harm and money laundering. Without KYC measures, self-excluded players can go from platform to platform opening new accounts — as could underage gamblers. And don’t forget bonus abuse; plenty of players will set up dummy accounts just to take advantage of welcome and deposit bonuses.
The KYC module in Slotegrator’s new platform smooths out the ID verification stage of player registration by allowing operators to specify the list of documents players needs to submit. Operators can also determine at what stage the KYC check must be completed — before the first deposit, before the first game round, and before the first withdrawal — so they can easily make sure they’re in compliance with jurisdictional requirements.
Operators can also determine what kinds of data are too risky and set a list of excluded players, as well as set different requirements for players at different risk levels.
Proper KYC also helps boost sales by giving your CRM system the information it needs for proper segmentation and personalization. Segmenting players according to their interests and demographics helps operators make offers that are more likely to entice them. Including the recipient’s name in a subject line increases the likelihood they’ll open the email by 20%, increasing the conversion rate down the line.
According to Slotegrator's preliminary calculation, the use of these features will help online casino operators increase sales by up to 23%, including by avoiding opportunity costs. The company's existing customers are already moving to the new platform. Operators that are not Slotegrator's clients and want to enter new markets, but due to the lack of some modules, this is impossible, to connect the modules separately. Such a feature from the developer is also available.