Multi-year contract

MGM Resorts partners up with MLB Players for branding and marketing rights in the US, China and Japan

Left to right: Evan Kaplan, MD of MLB Players; Lance Evans, SVP Sports & Sponsorships, MGM Resorts; and Xavier D. James, COO of the MLBPA.
2022-07-13
Reading time 1:21 min

MGM Resorts International announced Tuesday a multi-year agreement to become an Official Partner of MLB Players, Inc., the business arm of the Major League Baseball Players Association, giving the company the use of MLB Players' branding and group marketing rights. The partnership also provides hospitality benefits to MLB Players with MGM Resorts' properties serving as the host location for a variety of MLB player-related events.

Lance Evans, Senior Vice President of Sports & Sponsorships, MGM Resorts, said: "This new partnership strengthens our commitment to the sport of baseball in the U.S. and around the globe. We welcome the opportunity to host MLB Players at our world-class resorts and create unique player experiences for our valued MGM Rewards members.

Xavier D. James, Chief Operating Officer of the Major League Baseball Players Association, commented: "As a leader in the gaming and hospitality industry, MGM Resorts is an ideal business partner for us. This collaboration reinforces the importance of leveraging Players to facilitate marketing initiatives. We look forward to growing this valuable and strategic relationship in the years ahead".

Under the terms of the agreement, MGM Resorts can use the MLB Players' group rights across a broad range of print and digital promotions, advertisements, and sweepstakes in the U.S., China, and Japan. Additionally, MGM Resorts will become a participating partner of MLB Players, Inc.'s Players House hospitality space at each season's All-Star Game. MGM Resorts will also become an "Official Offseason Destination" for MLB Players through programs that provide benefits for staying at MGM Resorts properties.

MLB Players will also have opportunities to enter individual ambassador agreements to promote MGM Resorts through appearances, social media posts, autographed memorabilia, and advertisements.

"This agreement puts Major League Baseball Players in partnership with a company that is synonymous with best-in-class hotels and entertainment," stated Evan Kaplan, Managing Director of MLB Players, Inc. "MGM Resorts' global presence will also help strengthen the allegiance between baseball's international fan base and our Players".

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