Valued at $3.1B

Novomatic keeps second place in most valuable Austrian brands ranking

NOVOMATIC CEO Johannes Gratzl.
Reading time 1:16 min

Within the framework of the Austrian Brand Value Study 2022, NOVOMATIC announced Friday it has kept its second place in the 19th ranking of the European Brand Institute (EBI), with some 21,200 employees worldwide and activities in around 100 countries. 

Boasting a brand value of EUR 3.033 billion ($3.161 billion), the company ranks currently between leader Red Bull and the domestic food retail chain Spar. Novomatic's position matches the 2021 ranking. The company has also received valuable recognition for its "great commitment in the area of sustainability with an AAA Sustainable Brand Rating and an excellent 4th place."

Despite the challenging pandemic-related business environment throughout 2021, NOVOMATIC was able to achieve numerous international awards and top rankings in renowned ESG ratings "through its innovative strength, consistent pursuit of sustainability goals and efficiency improvement measures," the company stated.

In an official statement, NOVOMATIC CEO Johannes Gratzl said: “To be repeatedly ranked second among the country’s most valuable brand companies proves once again that our dual strategy as a producer and an operator is the right way to go. After all, a consistent and strong brand presence is essential for our international success."

Additionally, the CEO said the company is "particularly pleased" about the excellent ranking in the Sustainable Brand Ranking since NOVOMATIC bears "a great responsibility towards our employees and customers in this respect." 

The European Brand Institute annually determines the most valuable Austrian brand companies from the “trend-TOP500 of the companies with the highest turnover in Austria” of the business magazine Trend.

Companies that are more than 45% owned by Austrians and whose brand value is assessed according to the current international standards ISO 10668 and ÖNORM A 6800 are evaluated on the basis of criteria such as industry sector, brand strength, trend development, brand potential and turnover. The study nominated 180 Austrian brand companies from 16 industry segments.

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