July 5-8, Amsterdam

iGB Live! in Netherlands officially sold out; attendance on track to match or exceed 2021 figure

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Fast-growing trade event iGB Live!, set to take place at the RAI Amsterdam between the 5th and the 8th of July, is officially sold out on Friday. The event will feature a total of 190 sponsors and exhibitors occupying over 4,500 sqm of net space.

Projected attendance is "on-track" to match, if not exceed, the 2021 figure with 37% of pre-registrations attending iGB Live! for the first time, as stated in Friday's press release. Organizer Clarion Gaming has celebrated the new milestones.

Portfolio Director Naomi Barton believes the response to the 2022 edition of iGB Live! is a reflection of its "comprehensive and content-rich credentials." She stated: "We know from our stakeholder research how much value the industry places on participating in wide-ranging live events that connect with the entire gaming ecosystem."

"To answer this we have put together an experience that enables delegates to connect and converse with key suppliers, convert expert-led insights into actionable business growth, and provide an opportunity to converge with entrepreneurs and professionals from throughout the industry," she added.

iGB Live's Conference program is set to feature 46 industry thought-leaders, including Ernie Stevens, Chairman of the Indian Gaming Association, and Chris Harrison, Google's Industry Head, Financial Trading and EGaming.

Added to this, the event will feature two in-depth Masterclasses comprising a deep-dive Advanced SEO Masterclass and 'Demystifying the USA affiliate license', a 3-hour, step-by-step workshop demonstrating to small and medium-sized affiliates how to cost-effectively make and win an affiliate application in the United States.

Furthermore, Barton explained that approaching half (48%) of pre-registrations has confirmed an interest in online casino games and the iGB Live! Slots Arena is a dedicated feature for visitors to learn more about the latest innovations in a vertical that, according to data provided by H2 Gambling Capital, accounted for $18.8 billion or 71% of online casino revenues in 2021. She added that the expo is launching a new betting-centric set of esports tournaments to demonstrate the excitement of esports and explain the potential for delegates to expand into a new vertical.

Looking ahead to the Amsterdam-based event she continued: "Our pre-registration data suggests that we can expect another senior attendance with 60% of those who have pre-registered classified as decision-makers with slightly less than 1 in 3 (29%) operating in the United States." With close to 1 in 10 (9%) new to the gaming industry, the iGB brand is "connecting with a new community of stakeholders."

"One of our exhibitors, Online IPS, put it perfectly when they said a key reason for participating in iGB Live! is to connect with the 'game changers', the people who are 'doing things differently –it's that sense of constructive disruption that makes iGB Live! a special event on the calendar," Barton noted.

"As an organizing team, our aim is to build on the positive metrics, build on the goodwill that exists for the brand and continue the process of ensuring that iGB Live! unlocks business opportunities for attendees, helps to raise professional standards, and delivers enhanced ROI for our exhibitors," she concluded.

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