'Precision Bonusing'

Acres launches new bonusing platform for its Foundation CMS, to debut at NIGA

Noah Acres.
Reading time 2:07 min

Casino loyalty and technology developer Acres Manufacturing Company is launching Precision Bonusing, the firm announced on Wednesday. The bonusing platform is compatible with any slot machine connected to the developer’s Acres Foundation casino management system, which Acres describes as a CMS utilizing market-leading technology to allow casino operators to make any slot machine immediately cashless and bonusing compatible.

Precision Bonusing is a suite of bonus applications that utilize the Foundation system to connect to any slot machine. Each bonus application is highly configurable, thus allowing casino operators to adjust the bonus pay table, trigger events and even the theme and appearance of the player-facing bonus sequence, a press release explains. Through its flexibility and easy integration with Acres’ cashless wallet, it is set to drive casino player engagement and revenue.

"Precision Bonusing allows casinos to easily integrate their own branded content into exciting bonuses on the casino floor," said Noah Acres of Acres Manufacturing. "Our new bonusing application transcends outdated bonusing experiences by providing a fully customizable menu of rules and trigger events. Importantly, while legacy bonusing products deploy the same themes across multiple casinos, Precision Bonusing empowers casinos to differentiate themselves by integrating their unique brand identity into on-the-floor casino bonusing."

Precision Bonusing is set to make its debut at the Indian Gaming Trade Show and Convention, slated for April 19-22, in Anaheim, California. At the show, the company will be demonstrating a multi-level progressive, a wheel bonus, and a first-of-its-kind mobile bonus “that pays cash and non-monetary prizes directly to an app-based cashless wallet,” Acres stated.

Additionally, the company’s solutions allow casinos to also create their own bonuses or implement bonuses offered at the Foundation App Store by Acres or through third-party developers. Acres launched the app store in February this year, which is described as “an open-to-all environment” that allows any developer to provide applications for any slot machine or table game deploying Acres’ Foundation casino management system technology.

Bonusing enhances the casino experience, increasing excitement by giving players a chance to win cash and prizes beyond the pay table offered by the slot machine. According to the company, the concept was pioneered by Acres Gaming in the 1990s, “but has not meaningfully evolved since the company’s sale in 2004.”

“As a result, casinos today still rely on the limits of 25-year-old systems hardware that permeates land-based casinos,” the developer argues. With the introduction of Foundation and Precision Bonusing, Acres believes casinos can now deliver the types of real-time, data-driven, personalized experiences that tech companies have used to fuel their rapid growth.

"The lack of technological innovation is a key reason casino revenue growth has not kept pace with other tech-driven industries,” Noah Acres added. “Precision Bonusing enables casinos to reveal and send cash and other prizes to the player's mobile device, which is the platform of choice for the modern consumer. With the average US adult spending over four hours per day on a smartphone, Precision Bonusing's ability to interface a live gaming session to a player's mobile device empowers casinos to influence players wherever they go."