NOVOMATIC Interactive

Greentube gets Michigan supplier license, its second in the US

Michael Bauer, CFO/CGO at Greentube.
2022-02-01
Reading time 1:03 min

NOVOMATIC Interactive's division, Greentube, announced it has received its Michigan state license, the second for the company in the U.S., which enables the supplier to further expand its footprint in the country after its market entry in New Jersey last year. 

Greentube is now set to partner with operators in the state where online gambling has been operational since January 2021. 

Greentube’s titles including “Diamond Cash: Mighty Elephant”, “Diamond Cash: Mighty Sevens” and “Diamond Cash: Oasis Riches”, as well as others developed specifically for U.S. players will be available in the state. 

The company stated in a release that  the U.S. market is one of its main focuses, as it prepares to launch in Pennsylvania and Connecticut. 

Michael Bauer, CFO/CGO at Greentube, spoke about the brand’s new license and said: “Gaining our second U.S. license is a milestone achievement for us and expanding into Michigan is an important step in our growth strategy in North America. The U.S. market is one with huge potential and one that we will greatly focus on to position ourselves as a leading provider of online casino content that will appeal to local players. We look forward to partnering with operators in Michigan and to introduce our first-class content portfolio to a new audience”. 

The Michigan Gaming Control Board has recently released a report showing that online casino gaming generated $1.1 billion in revenue during the first year of operation, while internet sports betting produced $292.2 million, highlighting its potential and the opportunities it represents for Greentube as it enters the state. 

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