Digital sports media company The Game Day is entering a series of partnerships with sportsbooks in the newly-launched New York sports betting market, the company announced last Wednesday. The business is now set to bring consumers and gamblers in the state special offerings from selected operators in the market.
“The Game Day’s vast and diverse content offerings will continue to provide sportsbook partners with significant opportunities to engage with a range of bettors from amateurs to professionals in the Empire State and beyond,” said Matt Heiman, The Game Day CEO upon the announcement.
The Game Day, an affiliate partner to sportsbook operators, announced it has secured deals with Caesars, DraftKings, FanDuel and BetRivers, approved by the New York Gaming Commission to launch operations in the state. The company has now begun to market NY-specific promotions and offerings to in-state gamblers and bettors.
The New York sports betting market launched earlier this month, on Saturday 9. It did so with record numbers, posting 17.2 million in bets in two days, a historical launch for sports markets in the US. Volumes from New York City's boroughs alone exceeded 8 million, larger than any other standalone state total within the US.
The Game Day cites the strong opening of the market as presenting an opportunity for the company, which offers operators the ability “to quickly acquire bettors” in the state. The business further revealed it is currently in dialogue with the remaining five licensed operators on possible deals.
“We are excited that New York state has finally opened up to mobile sports gaming,” added Heiman. “We predict that the state will quickly equal or surpass New Jersey and Nevada as the leaders in sportsbook revenue and handles.”
The Game Day is not alone in predicting New York to surpass established markets in the country. According to projections from Eilers & Krejcik Gaming, New York is poised to become the largest active market for online sports betting in the United States, generating over a billion dollars in annual revenue at maturity.
It echoes similar predictions from gambling bonus comparison site BonusFinder.com, which claims New York will become the US sports betting market’s “most lucrative and consumer-friendly state” despite one of the highest tax rates in the country.
Experts consider that a number of factors will lead to New York taking the lead among US markets. These include a 20 million population, a competitive market, high bonuses and sizable player volumes, which will more than offset the tough tax regime.
The Game Day’s latest announcement follows two major milestones unveiled last month. The company is expanding its capabilities to brick and mortar and online casino spaces through its latest offering, The Game Day Casino site, which offers online casino insight, reviews and property comparisons, legalized gaming state information and news about the latest bonuses and promotions across the U.S.
And at the start of December, the company announced it secured $4.5 million in a Series A financing round, which comes as the company scales to meet strong demand in the North American sports media space. The capital raised is to be destined to support the company’s ongoing rapid growth.