International Game Technology (IGT) announced today that the company recently signed a strategic sports betting agreement with Meruelo Gaming LLC, an affiliate of the SAHARA Las Vegas and Grand Sierra Resort in Reno, Nevada, and the Arizona Coyotes, a National Hockey League team. All four assets are owned by Alex Meruelo.
Under the terms of the agreement, Meruelo Gaming will leverage IGT's trading advisory services and PlaySports technology to power the SaharaBets statewide mobile sports betting app for Arizona.
The time has come to start using that bold, betting spirit to wager on your favorite sports. SaharaBets is now LIVE in Arizona. Download now and start winning! https://t.co/oAdl3FnGg0 #Sportsbetting #sports #betting #sportsbook #Arizona pic.twitter.com/LVJRTY28kV— SaharaBets (@SaharaBets_) January 12, 2022
Alex Meruelo, Meruelo Group President & CEO: "The scalable PlaySports technology, turnkey services, capabilities, and vast sports betting experience make IGT SaharaBets' ideal sports betting growth partner in Arizona. Giving Arizona Coyotes fans the option to place pre and in-game wagers online will increase fan engagement and boost the already contagious excitement of every play on the ice."
Joe Asher, IGT President of Sports Betting: "Given Alex Meruelo's success in turning the Grand Sierra Resort into the vibrant, successful casino that it is today, and all the positive changes that he initiated with the SAHARA on the Las Vegas Strip, I am excited to see what he will do in Arizona as the owner of a professional sports team with its own sportsbook. I'm thrilled that Alex decided to partner with IGT for the hardware, software, and trading services to make it happen."
Enter to win your chance at an all-inclusive Vegas NHL All-Star experience! Additional prizes available for 2nd and 3rd runner up. See link for more info and to enter: https://t.co/zGq3zhd7e0 pic.twitter.com/oX0FJtKlDF— SaharaBets (@SaharaBets_) January 13, 2022
As reported by Yogonet last week, NHL’s Arizona Coyotes are entering the sports betting landscape by launching online and digital sports betting platform SaharaBets, which will became available for download on Wednesday, January 12.