Inspired Entertainment, Inc. announced that it has taken its long-standing relationship with Greek betting and lottery operator OPAP S.A. to the next stage with the launch of Inspired Virtuals Plug & Play (VPP) to OPAP’s pamestoixima.gr site. This agreement will allow customers in the Greek market to experience VPP with access to 14 channels of Inspired’s Virtual Sports games including Soccer, Soccer Matchday, Basketball, and Horse Racing products delivered online and on mobile devices.
OPAP and Inspired have worked together since 2017, with Inspired being the sole supplier of Virtual products and services across OPAP’s entire retail estate. V-Play Basketball, which includes Euro League and Greek League Basketball, joined V-Play Soccer 3.0 and Soccer Matchday as the third channel of Virtual Sports within OPAP retail venues in 2020. These products will now be available to OPAP’s online player base.
V-Play Plug & Play is Inspired’s proprietary system for providing operators access to Inspired’s life-like scheduled Virtuals games with minimal integration effort. It offers a complete end-to-end online and mobile product solution for full bet management and delivers a complete sports betting experience, with custom branding options available via a simple wallet integration.