New technology trend

HeadsUp to enter NFT marketplace via global deal with Tokonomica

The partnership focuses on NFT-related opportunities.
United States
Reading time 1:37 min

The gaming operator is partnering with Portuguese NFT technologies and marketplaces company TOKONOMICA on NFT-orientated opportunities. HeadsUp will act as an exclusive business development partner across North America, South America, and Central America. TOKONOMICA employs its proprietary technology STEM to create NFTs and maximize their value.

HeadsUp Entertainment International has signed an agreement with NFT technologies and marketplaces company TOKONOMICA, announced both parties on Friday. “This emerging global sector will create substantial asset value and revenue to the HeadsUp business model,” stated the gaming operator on a press release.

By entering the Non-Fungible Token marketplace via this partnership with the Portugal-based company, HeadsUp will look to drive “NFT orientated opportunities.” Both parties target “an immediate progression” into a formal business agreement, with HeadsUp acting as an exclusive business development partner across North America, South America, and Central America.

"We are confident in this relationship and see HeadsUp Entertainment International Inc. as a valuable and integral part of TOKONOICA's driving presence in the Americas (North, Central and South), and truly view this as a long-term business relationship,” said TOKONOMICA representative Dylan Mortimer.

The company promises solutions for what are seen as the main drawbacks of the highly-specialized technologies of block chain, fungible tokens (FT), non-fungible tokens (NFT) and cryptocurrencies: their status as expensive and complicated to engage with.

TOKONOMICA employs its proprietary technology STEM, which it bills as “a new and unparalleled technology platform” that makes it easy to create NFTs, maximize their initial value, and then more readily increase their value over time.

"We've built our STEM technology platform to be a bespoke, proprietary, unparalleled user experience tour de force,” explains the company. “STEM allows any user to integrate with existing NFT marketplaces, or their own platforms.”

The company claims that, essentially, STEM offers its clients “a complete turnkey solution” to not only maximize the NFTs value itself but also raise and maintain the company and brand’s value that is releasing the NFT. This promises to turn the traditional approach of marketplaces, in which the NFT items themselves were the focus, by not only raising the value of the specific product but the success of the client itself. 

“HeadsUp Entertainment International Inc. is very excited to join TOKONOMICA as business development partner in unveiling STEM across the planet, and specifically across the Americas,” stated the gaming operator and media company.

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