Interview with Alexandr Shavel, Head of BizDev Department at BGaming

"We rethought brand-exclusive game development to a fundamentally new level"

"Tools created and not yet created on the basis of blockchain or using cryptocurrencies have already proven to be more efficient than fiat," BGaming's Alexandr Shavel tells Yogonet.
Reading time 3:56 min
Ahead of BGaming's showcase in iGB Live, Alexandr Shavel, Head of BizDev Department, tells Yogonet about the company's unique approach to developing brand-exclusive content and the key features of latest title Aloha King Elvis. Shavel describes the Latam market as promising for the company, now focused on expanding its portfolio within the region. Moreover, BGaming's Head of BizDev explains why crypto is a prospective market for the company and its plans to succeed within this segment.

What products does the company plan to showcase at iGB Live and SIGMA? What are attendants going to find at the company's booths this time around? Will the company participate in educative and networking activities within the expos?

As a game studio is primarily about games, we will present our latest big title called Aloha King Elvis. This time, the cute Elvis frog went on vacation to Hawaii. This is the sequel of the popular brand slot Elvis Frog in Vegas. It was so successful that we didn't make any changes to the game for over a year.

The new game is not a deluxe version or a copy, but a totally new title with a new, very rich gameplay, two different free spins rounds and a bonus game with the opportunity to win one of three jackpots. The game will be in the spotlight! Every guest will be surprised. We are going to treat everyone with Hawaiian cocktails and talk about the game.

A second part will be devoted to the operator's loyalty and brand promotion tools, so-called brand exclusive games. Brand Exclusives are games made in cooperation with the operator. Yes, we understand that customizing a slot for an operator is not a new tool, and many operators have long been ordering unique products just for themselves. But we rethought this flow and made it on a fundamentally new, very high level of visual customization.

The key point is that every custom slot goes through several stages of development: from learning the audience and thematic characteristics of the casino to full customization of the game. As a result, it is not just a basic slot with an updated name and logo: it is a completely new product developed with upgraded design, math, features and game settings. It allows the operator to increase the player's loyalty to the game and boost the turnover.

Our second know-how is the business process. We make the slots faster than competitors and free of charge for the operator. The result is more than 20 custom slots and table games in 3 months for operators such as, BC.GAME, Betfury, Playamo,, Bitstarz and others.

At the iGB show, a part of our stand will be dedicated to just this. We understand that uniqueness is an important competitive advantage that operators will be using in 2022. And we are ready to help them in this. At the same time, we are extremely happy to return to offline events! BGaming is going to have a good presence at the exhibition, we have already scheduled a lot of meetings!

BGaming has plans to expand within the Latam market. Is the company working on partnerships to extend its footprint within the region? What are your outlooks for the Latam market and what opportunities does it open for BGaming?

The Latam market is one of the most promising for us, and it is included in the TOP-10 GEO in terms of profitability for BGaming. We have popular games in this region, called Jogo De Bicho and Jogo De Bicho Simple.

Now we are focused on expanding our portfolio with new games for the Latam market. We have communicated with several operators and aggregators with a large presence in the region. Next year will be full of news!

BGaming has completed integration into 7 aggregator platforms since the beginning of the year. Are there further integrations planned for the upcoming months? What opportunities do these integrations open for the company?

We consider it more important not in how many aggregators and operators we are represented, but what positions our games occupy. We strive to produce content of a high level of quality and enjoyment to deliver the best player experience. And in the near future, we will delight everyone with new game releases to prove my statement!

At the same time, we have updated our support service and are now working more efficiently in terms of integration. This is also a big step forward and one key advantage for casino games suppliers. This year we are going to complete integration processes with several more major players in the market.

Some of these cooperations have been with crypto operators, an area described as "still very prospective for BGaming". What opportunities does the company see in this segment? Is the volatility of the crypto market seen as a problem by the company? Will the market see casinos, players and providers more interested in crypto in the following years?

I would not put quotation marks in the phrase “still very prospective”. Cryptocurrency is promising; it is developing and it is already a recognized settlement tool. Tools created and not yet created on the basis of blockchain or using cryptocurrencies have already proven to be more efficient than fiat.

Players show that they are interested in using cryptocurrency, and we will continue to create games that are interesting to these players, and support the currencies and services that these players operate. Volatility is irrelevant here. It’s like asking if you’ll stop swimming because the waves are in the sea.

In the near future, we are going to release several games aimed specifically at players who choose cryptocurrencies. We have a lot of ideas on how to make these events double the interesting for players and partners by launching exciting promotions. We invite everyone to follow our news and join the promos!

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