GiG to provide Novibet with its automated affiliate marketing compliance screening tool

Gaming Innovation Group Inc. (GiG) entered into a partnership agreement with UK-based gaming operator Novibet for the provision of GiG Comply, its automated affiliate marketing compliance screening tool.

Under the agreement, GiG Comply will help Novibet to make sure that affiliates are aligned with their brand’s marketing message and that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date.

GiG’s self-serve compliance solution enables operators like Novibet to scan and check web pages for content including links and iGaming code red words, links, and regulatory requirements across multiple jurisdictions. The tool works by using its rules engine to analyze real snapshots from affiliates’ campaigns and provides operators with the promotional content that is being used in their brands’ promotions.

Jonas Warrer, Managing Director of GiG Media noted: “We are happy to have partnered with Novibet, it’s always a proud moment for us when we add a new partner to our growing list of partners for GiG Comply.  It’s great to see an innovative operator like Novibet place marketing compliance at the forefront of their business strategy, we look forward to supporting them in creating a safer gaming environment for their players.”

George Gerakanakis, International Affiliate Manager of Novibet, stated in a press release: “We are looking forward to working with the GiG Comply product to reinforce Novibet’s existing compliance processes. This partnership will help Novibet ensure that our affiliates can continue offering high-quality experiences that are fully compliant with regional regulations and requirements.”