SiGMA Africa to be launched in 3 countries over a three-year period 

SiGMA Group has announced the launch of SiGMA Africa. The event is set to take place in March 2022, with the first show opening in Cape Town, South Africa. SiGMA Africa will also launch its super show in Kenya and Ghana, bringing East and West Africa together throughout 2023 and 2024 respectively.

SiGMA Group is now offering an event calendar across four continents. The company said that setting the show in multiple regions will offer attendees a more inclusive and comprehensive overview of the vast and widely diverse African markets, increasing opportunities for investment and industry development.

The summit will follow in the footsteps of past events, replicating a formula of high-end conferences, carefully curated expo floors, and premier networking opportunities throughout the event, with a prestigious and international guest list expected to attend. The regulatory debate will be high on the agenda, especially as online gambling is currently explicitly allowed or regulated in less than 20% of the African jurisdictions. 

SiGMA Group Founder, Eman Pulis said: “Africa offers an exciting and diverse marketplace, ripe with opportunity. Opening a show in Africa feels like the right move at a time when SiGMA is expanding its portfolio of events. With events in Asia,  LatAm and Europe, and a revamped website offering translation into 6 different languages, Africa brings us full circle as a truly international brand."

And he continued: "Why have we chosen Cape Town for our inaugural summit? Our friends at Clarion are doing a sterling job in Johannesburg and we simply didn’t want to provide more of the same, despite the latter being the business capital. Cape Town, however, lends itself exceptionally well as a tourist destination, coupled with the fact that several gaming companies are also based there. It’s safe, fun and the facilities there are exceptional. Covid-permitting, I can't wait to head to Cape Town myself as soon as possible to check the facilities out!”

Boasting a population of 59 million, South Africa offers industry stakeholders a fast-emerging, tech-savvy marketplace, with plenty of potential for development, leaving the doors wide open for future opportunities in this sector. 

Kenya is also closely linked to SiGMA’s charitable arm, the SiGMA Foundation, having supported the Kilimanjaro Challenge in financing several educational projects in Ethiopia and Kenya through almost twenty years of expeditions, and raising a million euro towards kindergartens, schools, clinics and water projects in Ethiopia and Kenya.